Tally-Ho™ Privacy Policy (US)

In this Privacy Policy:

Tally-Ho™ refers to Tally-Ho™ and/or its associated company (as applicable)

Website refers to this website, www.tallyhopets.com

Tally-Ho™ (“we”, “us”, or “our”) is committed to protecting your personal privacy. This policy applies to
Tally-Ho™ and describes our information practices, whether such information is provided to us via our
stores, head office, this Website, or other means, and the choices you can make about the way your
information is collected and used on this Website. This policy forms part of our Legal Terms of Use,
which you should also read, for use of this Website and other websites operated by us in the US. To
make this policy easy to find, we make it available on our homepage and at every point where
personally identifiable information may be requested.

Some of our sites may be directed in whole or in part to children under the age of 13. Our policy
regarding these sites and instances where children’s personal information may be collected is described
below under the heading “Children’s Privacy Policy.”

If you have any questions about our Privacy Policy or our Children’s Privacy Policy, you can Contact Us by
e-mail or letter. We’ll be happy to answer your questions or hear your concerns.

This Policy does not apply to banners, sweepstakes, and other advertisements or promotions that we
may sponsor or participate in on websites owned by third parties.

YOUR CONSENT TO THIS PRIVACY POLICY

By using this site, you signify that you agree with the terms of this Privacy Policy as well as our Legal
Terms of Use. If you do not agree with any term in this Policy or our Terms of Use, please do not use this
site or provide any Personal Information to us. From time to time, this site may change, and/or our
practices with respect to how we collect, use, or otherwise treat personally identifiable information may
change. We reserve the right to update or change this Privacy Policy at our discretion. We will post any
changes to this Policy or any new policy here and we encourage you to visit this area frequently to stay
informed. If there is any material change in the type of information we collect or the way in which we

use such information, we will comply with any applicable laws with respect to notifying you of those
changes, or where legally necessary, obtaining your consent to those changes.

THE INFORMATION WE COLLECT

Tally-Ho™ will not collect any personally-identifiable information from individuals unless they provide it
to us voluntarily and knowingly. This means that we do not require you to register or provide
information to us in order to view any of our sites. You might provide information to us if you:

Contact our Consumer Services Team;
Participate in our promotions, prize draws, and competitions;
Subscribe to our publications or communications from us; or
Sign up via email on our website www.tallyhopets.com .
The information we collect about you may include, but is not limited to, your name, gender, address,
date of birth, e-mail address, and your product purchases and purchase history. If necessary, Tally-Ho™
may also ask you to provide it with additional personal information from time to time, including when
you contact our Consumer Services Team.

You are never required to provide Tally-Ho™ with your personal information, but failure to provide
information may result in Tally-Ho™ being unable to provide you with the information, goods, or
services you have requested. If you wish to communicate with us anonymously or by using a
pseudonym, you may do so. However, if may be impracticable in some circumstances, for example if you
wish to participate in a promotion.

USE OF YOUR PERSONAL INFORMATION

Tally-Ho™ collects, uses, and discloses your personal information for a range of purposes, such as those
listed above. When you supply Personal Information on this site, we will use it for the purpose for which
it was collected (e.g. to enter you in a sweepstakes or loyalty program, or to fulfill the delivery of a
sweepstakes prize or product order or to send you information regarding our products and promotions).
If you specifically agree to follow-up contacts by us or ask to be put on our mailing list when you
register, we may contact you from time to time. You can always change your preference for follow-up
contacts or opt out of any further contacts or services just by e-mailing us at any time or by visiting the
area of the site where you registered. However, unless you specifically register to receive
communication from a site, that site will not contact you.

The Website may also collect Personal Information from you about a third party (e.g., the site might
allow you to send an e-mail or message to a friend, in which case we will need that person’s name and
e-mail address.) Please note that we use such information only for the specified purpose (e.g. to deliver
the e-mail message) and we will not contact the third party again by e-mail unless you request us to, if
they have an existing business relationship with us, or the third party contacts us.

COLLECTION AND USE OF OTHER INFORMATION; COOKIES

When you visit our Website or download information from it, our Internet Service Provider makes a
record of your visit and records the following:

Your internet address (IP address);
The type of Internet browser you are using;
Domain names, if applicable; and
The date and time of your visit to the Website.
We use this data to analyze trends and statistics. This Website also uses cookies and Google Analytics
service, which evaluates your use of this Website. Most Web browsers can be configured to notify the
user when a cookie is received, allowing you to either accept or reject it. In addition, you may choose to
disable or block the cookies, whether from Tally-Ho™ or Google, by selecting the appropriate setting on
your browser. Refusal of cookies at sites you enter may result in an inability to visit certain areas of the
Website or to receive personalized information and content when you visit the Website. You may also
download and install the Google Analytics Opt-out Browser Add-on available on the Google website.

WITH WHOM WE MAY SHARE INFORMATION

Except as described in this Privacy Policy, we don’t share the information you give us with anyone
outside of Tally-Ho™ or the associated family of companies. In certain instances, we may disclose your
personally-identifiable information when we have reason to believe that it is necessary to identify,
contact, or bring legal action against persons or entities that may be causing injury to you, Tally-Ho™, or
others. We may also disclose your personally identifiable information when we believe the law requires
it. In the event of a merger, consolidation or sale or transfer of all or substantially all of our company or
its assets, it is possible that all user information collected by this site will be transferred to the purchaser
or the new company.

COLLECTION OF INFORMATION BY THIRD-PARTY SITES AND SPONSORS

We may, from time to time, offer content (e.g., contests, sweepstakes, or promotions) that is sponsored
by or co-branded with identified third parties, including affiliated businesses. By virtue of these
relationships, the third parties may obtain personally identifiable information that visitors voluntarily
submit to participate in the Website activity. We have no control over these third parties’ use of
information. Since these third parties will use your information in accordance with their own privacy
policies and practices, you should check their websites for information regarding their privacy policies.
We will notify you at the time of requesting personally identifiable information if these third parties will
obtain such information.

We may use a reputable third party to present, serve, or track the advertisements that you may see at
our Web Pages and other websites. These third parties may use information about your visits to this and
other websites to measure advertising effectiveness and to provide advertisements about goods that
may be of interest to you. These third-party ad servers may use cookies, Web beacons, clear .gifs, or
similar technologies to help present such advertisements, and to help measure and research the
advertisements’ effectiveness. The use of these technologies by these third-party ad servers is subject to
their own privacy policies and is not covered by our Privacy Policy. We and our advertisers may use third
parties to serve or present the ads that appear on the Website and other websites and to conduct
research about the advertisements, but you have the opportunity to opt out of such collection and use
of information by Contacting Us using the email, or address information linked here and included below.

QUESTIONNAIRES AND SURVEYS

From time to time, our sites may also be conducting questionnaires and surveys. Survey information will
be treated like all of the information we collect, and it is used to help us improve the appeal of our
products and our Website.

SECURITY

Tally-Ho™ takes reasonable steps to protect your personal information from misuse, interference and
loss, and from unauthorized access, modification, or disclosure. We do this by means of various physical
and electronic security measures, including restricting physical access to our offices and implementing a
number of technological and security policies and procedures. Notwithstanding the foregoing, no data
transmission over the internet is totally secure and we cannot guarantee the security of any information
you disclose online. As a result, any personal information you send to Tally-Ho™ over the Internet
(including via e-mail) is sent at your own risk.

If we no longer require your personal information for the purpose for which this information was
collected, we will take all steps reasonable in the circumstances to destroy the information (unless we
are required by law to retain this information) or ensure that the information is de-identified.

ACCESSING AND UPDATING YOUR INFORMATION

You may request details of the personal information we hold about you by contacting us via any of the
methods listed here. We will respond to your request within a reasonable period of time and we will
give you access to the information in the manner requested by you if it is reasonable and practicable to
do so.

In general, we will allow you access to your personal information, unless a specific exception applies,
and will take such steps as are reasonable to provide you with the information in the form you require. If
we deny you access to any personal information following an access request or provide you with access
not in a manner requested by you, we will give you a written notice that will set out the reasons for the
denial and the mechanisms available to you to complain about our refusal.

We will not charge any fee for the provision of this information, except when we are required to spend
an unreasonable amount of time or effort to provide you with the information. If there is a charge, it will
not be excessive and will not apply to the making of the request.

We will take all reasonable steps to ensure that your personal information is accurate, up-to-date, and
complete. If you are aware that any of your personal information is inaccurate, out-of-date, or
incomplete, please inform us by emailing us at hello@tallhopets.com so that we can update our records.
If you make a request to correct your personal information, we will respond to your request within a
reasonable period. We will not charge any fee for making the request or for correcting your personal
information.

To protect your privacy and security, we will take reasonable steps to help verify your identity before
granting access or making corrections.

LINKS TO OTHER SITES

Our Website may contain links to other sites, such as Facebook or Instagram, that are not operated by
us and whose information practices may be different than ours. You should consult the other sites’
privacy notices as we have no control over information that is submitted to, or collected by, these third
parties. We are not responsible for the privacy practices of these other sites and cannot guarantee the
security of any of your personal information collected there.

CHILDREN’S PRIVACY POLICY

Children’s Privacy Policy – General

Generally, Tally-Ho™ and the Website do not knowingly collect information from children under 13 on
this site, do not direct this site to children under 13, and do not believe that our site is appealing to
children in that age group.

If you are under the age of 13, we request that you do not provide any personally identifiable
information to us. If Tally-Ho™ becomes aware that it has received unsolicited personal information
from children under 13, we will promptly terminate any accounts associated with such information and
delete any and all such personal information. If you are a parent and believe your child has provided us
with information, please contact Tally-Ho™ at:

Email Us
hello@tallyhopets.com

Write Us
TallyHo™

77 Sleeper St.

Boston, MA 02210

Children’s Privacy Policy for Promotions, Sweepstakes, and Competitions

From time to time, however, we may request limited personally-identifiable information in order to
conduct online contests or sweepstakes. Consistent with the Federal Children’s Online Privacy
Protection Act of 1998 (“COPPA”), Tally-Ho™ will never knowingly collect personally identifiable
information from anyone under the age of 13 without first obtaining verifiable consent from the child’s
parent or legal guardian. Our practices with respect to collection of personally-identifiable information
from children under the age of 13 are described below. We do not condition a child’s participation in an
activity on the child’s disclosing more personal information than is reasonably necessary to engage in
the activity. In addition, a parent may at any time review and edit any personally-identifiable
information collected about their child under the age of 13, have this information deleted, and prohibit
further collection or use of the child’s information (although this may require the child to forfeit any
prize won in a sweepstakes or contest).

UPDATES TO THIS PRIVACY POLICY

From time to time, we reserve the right to make updates to this Privacy Policy. We will notify you about
material changes in the way we treat personally identifiable information by, for example, placing a
notice on this Website. We encourage you to periodically check back and review this Privacy Policy so
that you always will know what information we collect, how we use it, and to whom we disclose it. Your
continued use of the Website following any changes to this Privacy Policy will be deemed to constitute
your acceptance of such change.

IMPORTANT NOTE REGARDING U.S. LAW USE OF MATERIALS ON THIS WEBSITE

Please note: The laws and regulations in different countries impose different (and even conflicting)
requirements on the Internet and data protection. All matters relating to this Website are governed by
the laws of the State of Delaware in the USA. If you are located outside the USA, including in the
European Economic Area, and you contact us, please not that any information you provide will be
transferred to the USA and by submitting the information you authorize this transfer and understand
that the information you provide will be protected as provided under U.S. law, not the law of your home
country.

TallyHo™

77 Sleeper St.

Boston, MA 02210 United States

hello@tallyhopets.com

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